About Us

What do we stand for?

Rupeek (meaning coining fee in Sanskrit), is an asset backed online lending platform, it is disrupting traditional brick-and-mortar lending model. Our low operational costs and credit evaluation tools are making credit cheaper for borrowers and investing more valuable for lenders.

Affordable Solutions

At Rupeek, we offer valuable lending solutions at the most affordable interest rates in the market. We aim at a delightful customer experience for our borrowers. Zero processing fee, lower interest rates, personalised support, on demand pickup and return of the valuables are few of our unique features.

Easy to use

Rupeek gold loans are consumer friendly, hassle free with minimal paper work and fast processing. As a product that cuts across age groups and demographics in appeal, we ensure that we support a broad range of devices, platforms and resolutions. We also go to great lengths to make sure our products stay ahead of the curve and provide a pleasant experience.

Safe and secure

We treat your data with utmost care. Rupeek uses 256-bit encryption, industry best practices in security and multiple threat mitigation techniques. We perform security audits and have a custom security strategy so that your data is kept safe from prying eyes.